The initiative:
1. Basic training workshops conducted within the framework of pre-release IDF courses:
 Approximately 50,000 soldiers participate in the pre-release courses each year
 Our workshops include a one-hour frontal lecture about Israel’s image in the world, its influence on the Israeli traveler and the tools available to travelers for helping repair it.
2. Advanced follow-up workshops and expanding the activist community:
 The 20% of participants in our workshops who are interested in taking a more meaningful and active role in the initiative will be invited to participate in advanced seminars.
3. Digital platform for accompanying the travelers abroad:
 Application and website with videos and simple facts about Israel, for individual learning and available assistance when needed.