We began our mission to create a better world for animals when we established Animals Now (formerly Anonymous for Animal Rights) in Israel in 1994. Ever since, we have been fighting for animals worldwide, working to reduce suffering and save lives.

We have years of experience campaigning to free animals from the confines of cages, running investigations into the conditions they endure in animal agriculture, and empowering change across the world, from extensive educational programs to grassroots activism. We fought for – and won – the historic end to the fur trade in Israel, and our international vegan community program, Challenge 22, has helped over ¾ million people discover veganism.