Promotion of coaching as a profession in the State of Israel: (a) The organization will work to promote the regulation of licensing and certification of coaches in Israel. (b) The organization will work to establish professional ethics rules appropriate to Israeli reality, to transmit them and enforce them. (c) The organization will work to regulate the duties and rights of coaches in relation to fulfilling their professional roles and also to regulate and strengthen the coaching profession in the State of Israel. Promotion of coaches in Israel: (a) The organization will work to create a professional and social framework that contributes to the satisfaction of the circle of coaches who are members of the Coaches' Chamber and to promote relationships and cooperation among all coaches in Israel. (b) The organization will work to expand the professional and social framework through holding forums, training courses and conferences that will contribute to the professional enrichment of coaches in Israel. (c) The organization will promote the establishment of a knowledge repository on the subject of coaching which will contain articles and professional material published in various countries, which will be available to all coaches. (d) The organization will work to promote cooperation with organizations and coaches from around the world and synergistic public institutions engaged in coaching around the world. (e) The organization will work to promote research and development of the coaching profession. (f) The organization will work to preserve professional ethics rules, which will serve as a professional standard recognized in Israel by potential clients. (g) The organization will work to promote public awareness of the coaching profession, including through holding conferences, publication, marketing and outreach. Promotion of society: (a) The organization will work to improve the face of Israeli society and community, including through performing volunteer activities and contributing to the community. (b) The organization and its income serve only its purposes and the distribution of profits or benefits in any form among its members is prohibited
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