Founder & CEO John’s Aliyah to Israel in 2015 was a success, but it came only on his second attempt. Eight years earlier, in 2007, his first attempt had ended in failure. Drawing from his own journey—and the experiences of others—John found himself naturally guiding and assisting those planning their own Aliyah to Israel. After the events of October 7th, John was inspired to establish ‘Coming Home 2 Israel’. His mission is to help Jewish people from around the world find their ideal place in Israel—a home that truly suits them.