Institute for Information and Communication in Israel

1. The growing development of mass media means, the extensive and constant use of new techniques that are the fruit of experience acquired by mankind, the vast knowledge that scientific development in its many fields has brought us have transformed advertising and public relations into a new medium that dominantly influences human life in the world and in the country. 2. Under the security, economic and political conditions in which the State of Israel has existed until now, it has been prevented, as have companies and individuals within it, from dedicating efforts and implementing the extensive development in this field in practice. 3. The aim of the institute is to unite within it scientists and people... Further goals appear in the association's bylaws