Deepening knowledge through funding research in the field of local olive cultivation, deepening knowledge through setting standards for olive growing and oil production, disseminating knowledge to olive growers and oil producers through partnerships with a wide range of bodies including the Extension and Professions Service (in the Ministry of Agriculture), the External Studies Department at the Hebrew University of Jerusalem, and partnerships with the international olive growing organization, partnerships with regional and local councils to preserve olive heritage, partnerships with nutritionists to deepen and disseminate professional knowledge about the health benefits of olive oil, promoting the topic of professional olive oil tasting (organoleptic evaluation), organizing conferences and events around olives and olive oil
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