Email marketing that already knows your donors.

Most email platforms are disconnected from your fundraising. Givingtech is different - your mailing lists come straight from your CRM, every send is tracked back to actual donations, and each donor's newsletter history lives inside their profile.
One platform. Everything connected.

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Built-in to your CRM. Track revenue per email. Unlimited sends.

Leket

[email protected] · To: High Value Donors (847)

Help us feed 200 families this Holiday

Donate Now →

847Sent

61%Opened

34%Clicked

83Donations

$9,240Revenue

CRM-connected listHigh Value Donors · auto-updated

$9,240 revenue attributedTracked back to this send

Fully integrated

Three platforms. One seamless loop.

Most nonprofits manage their donors in one tool, send email from another, and collect donations in a third - spending hours syncing data between them. Givingtech is all three in one place, and every platform talks to the others automatically.

CRM

Donor & Lead CRM

Donors, leads, giving history, dynamic groups

Lists to send to

Opens, clicks, donations

Email Marketing

Newsletters, templates, scheduling, tracking

Donors click to give

Revenue per newsletter

Giving

Fundraising

Donation forms, campaigns, receipts

CRM Email

Send to lists built from your own donor data

When you compose a newsletter, you select recipients directly from your CRM - choosing from your donor groups and lead lists. No exports, no imports, no CSV files. The list you see is live data from your actual donor database.

Dynamic lists update automatically as new donations come in - so "active donors" always means your actual active donors.

Email CRM

Every send is recorded in each donor's profile

After a newsletter goes out, every contact's profile automatically shows which newsletters they received - and whether they opened it, clicked a link, or made a donation as a result. No manual logging. It just appears.

Open a donor profile and immediately see their full engagement history across every mailing you've ever sent them.

Email Giving

Newsletters are tracked all the way to actual donations

Unlike standalone email platforms, Givingtech knows when a click turns into a donation. Because your email platform and donation forms are one system, it can report the number of donations and total revenue that every newsletter generates - not just who opened it.

Donations made within 30 days of receiving a newsletter are attributed to that send, giving you true ROI per mailing.

Giving CRM

Every donation instantly updates the CRM

When a donor gives - from a newsletter link, a campaign, or a donation form - it appears in their CRM profile immediately. Their giving summary, full donation history, and tax receipts are all up-to-date the moment the payment clears.

A lead who donates is automatically converted to a donor - their contact record updates without any manual step.

CRM Giving

Use your donor data to find your best prospects - then market to them precisely

Because your donor and donation data share the same database, you can build segmented lists from your fundraising history and send them directly to email. Filter by total lifetime giving, number of donations, last donation date, or language - then add those donors to a group and use it as your next newsletter list. No spreadsheets, no merging.

Example: Filter donors who gave >$500 in the last year and haven't donated since - then send a re-engagement newsletter.

Example: Build a list of French-speaking donors who've given monthly - and send them a campaign update in French.

Select recipient lists

Lists auto-update from CRM

4 selected · 2,341 recipients

High Value Donors

847 contacts

Donor group

Active Monthly Givers

312 contacts

Donor group

Holiday Prospects

891 contacts

Lead list

Lapsed Donors (6+ months)

291 contacts

Auto-updating

US Diaspora Donors

1,204 contacts

Donor group

Website Newsletter Signups

3,560 contacts

Lead list

Smart lists

Your mailing list is your CRM.

No more exporting contacts to a spreadsheet, cleaning the data, and importing it into another tool. Your lists live in your CRM and flow directly into every send.

Donor groups and lead lists, ready to use

Any donor group or lead list you create in the CRM is instantly available as a mailing list. Filter by giving level, last donation date, language, campaign history - then mail them directly.

Dynamic lists that stay current automatically

Create a list rule - like "donors who gave in the last 90 days" - and it updates itself as new donations arrive. When you send next month, it already reflects your latest donors.

Leads become donors - automatically

When a lead on your mailing list makes their first donation, they are automatically converted to a donor in your CRM. Their record updates, they move to the right lists, and nothing falls through the cracks.

Send to both donors and leads in one go

Donors are your Givingtech contacts. Leads come from your connected AWS or Mailgun account. You can include both in a single newsletter send - segmented or combined, your choice.

Revenue tracking

Most platforms tell you who opened. We tell you who gave.

Open rates and click rates tell you about engagement. But you're a nonprofit - what you actually need to know is: did this mailing raise money? Givingtech is the only email platform that can answer that question, because your email and your donation forms are the same system.

Newsletter

Sent

Opened

Clicked

Donations

Revenue

Holiday Appeal

2,341

61%

34%

$9,240

Year-End Giving

3,102

54%

28%

141

$18,750

Campaign Update #3

1,847

42%

19%

$3,890

Monthly Donor Re-engagement

291

68%

41%

$6,120

Giving Tuesday Launch

4,210

57%

31%

204

$27,300

Six metrics, not four

Every other platform shows sent, bounced, opened, and clicked. Givingtech adds two more: number of donations and total revenue - the numbers that actually tell you if your mailing worked.

Donation attribution over 30 days

When a recipient clicks a link in your email, we note the connection. If they donate to your organization within 30 days - even if they don't click again - that donation is attributed to the newsletter. Real revenue, real attribution.

Per-contact history in every profile

Open a donor's CRM profile and see their complete newsletter history - every mailing they received, whether they opened it, clicked it, and any donation they made as a result. Everything in one place.

Bounce protection built in

When an email bounces, that address is automatically disabled from future sends - protecting your sender reputation and deliverability score without any manual action on your part.

Platform features

Everything you need to send and succeed.

The full toolkit for nonprofit email marketing - from composing to tracking - all in the same platform as your CRM and fundraising.

Newsletter wizard

Build newsletters visually using our drag-and-drop WYSIWYG editor, choose from pre-built templates, or import HTML from your current platform.

Ready-made templates

Start with a fundraising appeal, campaign update, event invite, or year-end giving template - fully customizable to your brand and mission.

Real-time statistics

Track sent, bounced, open rate, click-through rate, donations, and revenue for every newsletter - live, the moment recipients start engaging.

Donors and leads together

Email your existing donors through Givingtech and your prospects through your connected AWS or Mailgun account - in one unified send.

Automated dynamic lists

Define a list by rules - not contacts. "Donors who gave in the last 6 months" updates itself automatically every time a new donation comes in.

Schedule and queue

Write your newsletters now, send them later. Schedule mailings for any date and time - campaigns planned in advance, sent at the right moment.

Bounce protection

Bounced addresses are automatically suppressed from future sends, protecting your sender score and keeping your list clean without any manual work.

AWS & Mailgun compatible

Connect your free Amazon Web Services or Mailgun account as the sending infrastructure. Givingtech handles the interface - you control the server.

Email marketing that already knows your donors.

Three platforms. One seamless loop.

Your mailing list is your CRM.

Most platforms tell you who opened. We tell you who gave.

Everything you need to send and succeed.

Start sending smarter email today.