Uniting and gathering member hotels in the organization in all activities related to the Dead Sea hotels and the region. Representing member organizations against public bodies - the Israeli government, local authorities, organizations, bodies and institutions in Israel and abroad and any body, corporation and individual in all matters relating to Dead Sea hotels and/or part of Dead Sea hotels. Promoting and improving the objectives and all interests of member hotels in the organization. Initiating marketing, professional and economic activities for the benefit of member hotels in the organization and any part of them. Protecting the common interests of hotels in the region
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Housing and urban development