To unite and unite members and represent them before state institutions of all kinds, the Government of Israel, government ministries, local authorities, private and public institutions and organizations in greater Tel Aviv. To work toward promoting incoming tourism from abroad to the Tel Aviv area and domestic tourism through marketing and advertising activities, public relations, production, and distribution of promotional material. Promotion of sports and international sports competitions in greater Tel Aviv. Promotion of professional training and education for tourism in greater Tel Aviv. To represent members in labor relations matters vis-à-vis workers' organizations
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Professional associations