The organization will work to educate diverse target audiences to familiarity with the background of the Israeli-Palestinian conflict and to changing the narrative on the subject. The organization will promote historical, scientific and cultural research regarding the causes of the conflict and means to create new discourse supporting Israeli victory consciousness and Palestinian defeat consciousness. The organization will hold study days, conferences and publish publications supporting the change in perception in Israel and the world, and especially among policymakers in Washington and Jerusalem for policies supporting Israeli victory and Palestinian defeat. The organization will work to reach broad educational and public relations activities, especially given the structure of Israeli media, to wide audiences through alternative media tools to sharpen the understanding of the need to end the barren 'peace process' and to continue Israel's multi-year victory over terrorism as a tool to strengthen the defense of the security of Israeli residents and citizens against acts of hostility and terrorism
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Advocacy organizationssocial and political change